In a report published in April 2021, the Veblen Institute, the Nicolas Hulot Foundation, and the beef interprofessional organisation INTERBEV raise the urgent need to reform a European trade policy that not only fails to meet its environmental and public health commitments, but also jeopardises the future of its breeders and farmers by distorting competition. Together, they are defending a European regulation on imports, based on a principle of "mirror measures". A reform to be carried out now for adoption in 2022, during the French Presidency of the European Union.